Getting Steve & the Local People on board is a good start! Is it something that will bring estate agents more trade? If yes, for every enquiry they receive online or through the front door, they could give prospective clients one of your handouts & you're straight away attracting an interested market?
Good luck, it sounds like a great idea.
The Journal would indeed be a powerful tool - Ollie Hume may put a press release in if you have one & assuming there's no conflict of interests, I seem to have mis-placed his direct dial but Reception will transfer you 01749 832300.
I would also ask at reception regarding the leaflet drop as you may need advertising?